All In One Email Marketing Programs
All-In-One Email Marketing Programs
Is email marketing going to be important for your company in 2022? Are you trying to find the top email marketing program?
Your marketing campaign's performance may be significantly impacted by your choice of email marketing provider.
We'll examine and contrast the top 5 email marketing solutions for small businesses in this post.
Top 5 Email Marketing Platforms
1. SystemeIO
Every aspect of your digital marketing strategy may be addressed with a tool. Email marketing software, website builders, landing page builders, podcast hosting, keyword rank tracking, webinar software, and so much more are all available through these tools.
According to the Technology Industry Trend Report, most organizations utilize an average of 175 different tools and applications on a daily basis.
Thankfully, there are systems like Systeme.io, which is a single platform with a suite of tools that allows you to create sales funnels, manage affiliate networks, automate various aspects of your marketing plan, and much more.
When I initially heard about Systeme.io, I was unsure how well it would operate, and I assumed it would be expensive given its features.
But after a short time, I discovered a reliable solution that saves me money and time by allowing me to choose between a variety of tools, applications, plugins, and other software.
Is it, however, the ideal all-in-one platform for internet marketers and businesses? To learn more, see my Systeme.io review below.
What is Systeme.io?
Systeme.io is a one-stop shop for everything you'll need to run a successful internet business. It's a complete marketing platform developed by Aurelien Amacker, a computer specialist who began his career as a consultant and went on to establish a highly successful online coaching firm.
He became tired of having to deal with dozens of various programs while working on his customers' blogs, so he decided to build his own platform that would handle all of the other operations without having to go from one tool to the next.
Systeme.io has evolved to become a major hit with thousands of consumers in different nations across the world since its start in France in 2010.
Please continue reading our Systeme.io review to learn everything you need to know about the platform's features, functioning, advantages and disadvantages, cost, and support. Alternatively, you may watch the video below.
Is Systeme.io a Good Investment?
For most people who are just starting to start online, the most difficult part is figuring out how many tools are necessary to run a successful internet business.
Even if they have a good grasp of all the many programs and software that are necessary, many people don't have the time or bandwidth to figure out how to get the most out of each of them separately.
They end up paying for a lot of things they'll never use because they lack the necessary technical expertise and background, and they end up with disappointing outcomes, which leads to dissatisfaction.
That's why a tool like Systeme.io is so valuable.
It eliminates the need for you to learn (and pay for) several platforms by providing all of the features you want in one location.
A sales funnel builder, an email campaign manager, the ability to establish and implement your own affiliate program and marketing strategy, setting marketing automation rules across your digital marketing platforms, and much more are just a few of the System.io capabilities.
The ability to handle everything from a single interface eliminates most of the learning curve, making it ideal for newcomers.
Furthermore, because you receive everything for a fraction of the amount you'd pay for the tools separately, Systeme.io is unquestionably worthwhile for anyone trying to manage a successful internet business without breaking the bank.
For whom is Systeme.io useful?
Systeme.io is ideal for anyone who wants to operate a lucrative internet company without having to pay for dozens of different tools to do so.
It's perfect for new bloggers, marketers, internet entrepreneurs, small company owners, and those who want to engage in marketing and sales activities that involve the following:
- Sales Funnels
- Email Marketing
- Online Courses
- Affiliate Program Management
- Business Automation
- Evergreen Webinars
- Website Builder
- Blogging
- Sell Products
In this Systeme.io review, we'll see how it can give you a hassle-free experience by combining all of the products that function together seamlessly under one roof and software.
When the programs you use to manage different elements of your company are decentralized, integrating them might take a long time and effort.
Systeme.io, on the other hand, puts it all together in a seamless manner, with all of the tools working together to give you a fantastic user experience.
That means you won't have to deal with any more tech issues caused by attempting to combine various applications and tools.
Because everything you need is available on the platform, there's no need to integrate with other parties.
Functionality of Systeme.io
Systeme.io is a versatile program that combines a variety of functions into a single user-friendly interface.
Each of these elements is important to the process of establishing a successful Internet business, and the platform is devoid of needless fluff.
We'll look at some of the platform's most important features in this section.
1. Online Business Sales Funnels
Any marketer can tell you how tough it is to create a successful sales funnel. Let's look at how Systeme.io can help you construct high-quality funnels with only a few clicks in our Systeme.io review.
Pre-built pages are precisely crafted to increase conversions and help you sell more with less work.
Here's an example of how to use the platform to design a sales funnel:
- You'll be able to run your own marketing platform using sites like these, whether you're selling digital or physical things.
- The templates allow you to create eye-catching, professional sales pages without having to tow them.
- With a few clicks, you can simply construct landing pages, sales pages, and thank you pages, for example.
- Alternatively, you can use the platform funnel builder to take your visitors through a longer process by adding additional phases to your funnel without having to use any other software.
- All of this can be achieved in minutes thanks to the user-friendly interface and drag-and-drop editor.
2. Email Marketing Platform
Email marketing is crucial to the success of any online business. You'll need a dependable platform to deliver your message into the inboxes of your subscribers as quickly as possible. In this Systeme.io review, we'll also look at how it might help you with email marketing.
It comes with a multipurpose marketing program that allows you to send tailored emails, grow email subscribers to your newsletters, and even scale and automate the entire process using autoresponders and follow-up emails.
Using a variety of squeeze page templates to create squeeze pages is very simple. For those who don't know, squeeze pages are a very successful aspect of email marketing. They are websites that are meant to entice potential subscribers to join an email marketing list.
Systeme.io's user-friendly interface allows you to send an infinite number of emails. So, whether you're running a campaign for one of your products or services, broadcasting an event, or sending auto-responses, you can accomplish it all with the platform's email marketing features.
When you can set up successful email marketing with just a few clicks, you free up time to concentrate on other critical tasks that will help you develop your business.
3. Online Courses
You may use Systeme.io to quickly and easily create and deploy an online course without having to rely on a slew of other third-party tools and apps.
The platform also includes all of the tools you'll need to advertise and sell your course, allowing you to manage everything from a single dashboard.
You may accept payments by PayPal, Stripe, and all major debit and credit cards with ease.
You can even manage affiliates for your courses from the same dashboard, allowing you to boost your marketing and sales success without putting in any extra effort.
4. Create an Affiliate Program
Systeme.io can assist you in developing efficient affiliate programs for your products and services, allowing you to increase monthly sales.
If your firm fits this model well, you can design your own bespoke programs to increase awareness of your product and brand while also increasing website traffic and sales.
You may create a multi-tiered commission-based affiliate scheme to start raising your revenues right now. There is no need to use any additional program to observe results.
5. Business Automation
One of the most important aspects of developing your internet business is automating as many of its processes as possible.
Systeme.io makes it simple to dynamically automate a wide range of activities, giving you more time to focus on expanding your online business.
Everything from communication and project management to creating an internet company, selling products and services, gathering leads, and much more may be automated.
6. Evergreen Webinars
If you've spent any time online, you've probably come across evergreen webinars in a variety of businesses. While you sleep, these are efficient for growing email lists and earning sales.
In your industry, having the appropriate webinar software may be a game-changer, and Systeme.io offers the tools you need.
The software makes it simple to host evergreen webinars that consistently generate leads and revenues. On autopilot, you may grow your email list and sell your products or services.
7. Small Business Owners' Membership Sites
Even if you've never constructed a website before, let's look at how Systeme io can help you create a fully working membership site in minutes, which has shown to be beneficial to many online company owners in our Systeme io review.
In this Systeme.io review, we'll learn why company owners and users don't need to know how to code to utilize Systeme.io. You can develop a completely working membership website using the platform's integrated features by simply dragging and dropping the items you want on your pages, and you can even select from pre-built templates so you don't have to start from scratch.
8. Blogging Platform
It's difficult to compete online these days unless you have a consistent source of organic traffic.
A blog may assist you in accomplishing this, and Systeme.io makes it simple to start a blog and make your information available online with just a few clicks.
You'll be able to develop visually appealing blogs that will help you improve your brand's reputation and attract more prospective buyers to your content.
Updating your material is a snap with the platform's straightforward content management features. You may also make your content development and publication procedures easier by choosing one of the numerous carefully prepared templates available.
9. E-Commerce Functionality
Systeme.io's eCommerce capability makes selling all of your services and goods a breeze.
You may construct an online store on your own website instead of utilizing third-party eCommerce solutions.
With this platform's built-in eCommerce capability, you can simply sell things, convert leads, and drive upsells whether you're selling digital or physical products.
There's no need to worry about connecting third-party products or payment processors because everything is in one place and can be turned on with a few clicks.
Not only that but there's more.
This platform can be used for a lot more than just that.
It will assist you in the following ways:
- Boost your sales.
- Enhance your brand's image
- Your designs should be put through an A/B test.
- Contact Management should be updated on a regular basis.
- Marketing with Content
- Workflow management
The capabilities listed above are only a sample of the capabilities that this versatile software application contains.
Advantages and Disadvantages of Systeme.io
There's no disputing that Systeme.io offers a lot of features and can compete with the best of them.
However, no piece of software is without flaws. So, let's have a look at and investigate this system. I'll go through the platform's benefits and drawbacks so you can have a better idea of what it can and can't achieve.
Advantages:
- Great for Beginners: The platform is meant to make using all of its capabilities as simple as possible for everyone, even if they have no prior experience or technical skills.
- Business Automation: The platform's marketing automation tools make it simple to automate a variety of operations, many of which are tough or repetitive.
- All-in-One Tool: You'll save time and money by having all of your tools in one handy location and at a low price.
- Effective Tutorials: Upon registration, you will receive in-depth email training to help you better grasp how to utilize the product.
- Seamless Processes: Everything works fluidly together since everything is designed into one platform, making your job a lot easier.
Disadvantages:
- Limited Design Freedom: More skilled users who wish to alter different features of their sites may be thrown off by the platform's limited design versatility.
- Complicated Platform: The platform's sheer quantity of features may be both a benefit and a burden, since many newcomers may find them overwhelming.
- No Third-Party Integrations: You won't be able to incorporate a particular tool into our platform if you utilize it as part of your marketing or sales activities.
Pricing
To get started with Systeme.io, you don't have to take any risks. You may start utilizing the platform's services for free if you sign up for a free trial (no credit card necessary).
Upgrade to one of the premium plans available to access the software's full potential.
You get Unlimited contacts, unlimited emails, funnels, and membership sites with this account. You may also have an infinite number of webinars, members, and file storage, as well as an unlimited number of custom domains.
Let's look at what makes the Enterprise plan unique in our Systeme.io review. You get one-hour one-on-one tutoring in addition to unrestricted access to everything so you can get started right away and get the most out of our platform.
Product Support
Systeme.io provides reliable and courteous customer service in a number of ways:
- Knowledge Base: You may get answers to practically any question you have about utilizing the platform by searching the website's knowledge base.
- Online Coaching: If you choose the Enterprise package, you'll receive one-on-one training from the platform's specialists, who will work with you to ensure you get off to a good start.
- Video Tutorials: In addition to the articles and tips on the website, YouTube has a plethora of video lessons on how to use the platform's many capabilities to quickly and effectively develop and expand your business.
- Facebook Community: On Facebook, the platform has a growing user base, and you can access community-based help for any questions you might have.
- Customer Support Team: The platform's professional and educated customer care representatives are accessible to assist you 24 hours a day, seven days a week.
Integrations
Systeme io does not have any third-party tools or app integrations.
The platform creators are attempting to offer an all-in-one solution that eliminates the need for third-party solutions.
Some experienced users may have issues since they will not be able to interface with their preferred tools on this platform.
However, for novices, this isn't a problem because Systeme.io includes ALL of the tools you'll need to manage your online business.
Is it safe to use Systeme.io?
Systeme.io is a solid and dependable platform that prioritizes ease of use and simplicity. It will aid in the rapid scaling of your internet business and provide you with a competitive advantage in today's ultra-competitive market.
In our Systeme.io review, we've looked at all of the platform's capabilities, including how it can help you create comprehensive sales and marketing funnels for your products or services in minutes, independent of your past expertise.
You may also send emails to your subscribers, hold webinars, set up membership sites, manage affiliate programs, and much more.
The all-in-one platform is ideal for novices, but it may also be beneficial to more experienced marketers and companies of all sizes.
There's no doubt that going this method is far less expensive than attempting to connect dozens of separate software systems, each with its own price tag.
Sign up for a 30-day Free Trial of the software to get a feel for the platform's tremendous features and how it can save you time and money while assisting you in growing your online company.
2. GetResponse
GetResponse bills itself as a one-stop shop for generating leads, increasing sales, and building your own landing pages and funnels.
This program, which has a Capterra rating of 4.1/5, began as an email marketing platform and just recently incorporated functionality for building sales funnels.
Let's have a look at what this tool can do.
GetResponse’s features
GetResponse has only recently debuted its conversion funnel capabilities, and as far as funnel software goes, it's still a relative newcomer.
These funnels are meant to mix conventional funnel functionality such as autoresponders and page builders with new funnel features.
You can create landing pages, list-building funnels, and webinar funnels, and it streamlines the procedures and allows you to manage them all in one spot.
Depending on the following factors, you can design a full or rapid funnel:
1. Your email marketing strategy
2. If you want to build an email list first
3. Whether you want to send your leads straight to your sales pages
The features of the sales funnel are extremely extensive, and they include tools to nurture your leads at every level of the sales funnel, such as:
- Paid ads to get traffic
- Abandoned cart emails
- Automated order emails
GetResponse also includes the following functionalities in addition to its sales funnel capabilities:
- Email marketing automation
- A landing page builder
- Web push notifications
- Live chat features
GetResponse's funnel builder software is geared toward small businesses looking to launch an online store, but larger enterprises will be disappointed.
GetResponse's dashboard has become congested as a result of the conversion funnel function, making it difficult to discover what you're searching for.
GetResponse’s pricing
GetResponse's cost is quite low when compared to other sales funnel solutions, however, it increases as your business grows:
The "cheap and economical" $15/month Basic plan may cost up to $450/month if you have 100,000 contacts - not ideal.
Even if you spend hundreds of dollars for the Basic plan, you'll only be able to create one landing page and there will be no marketing automation.
We don't believe in having you pay for the success of your company at systeme.io.
While GetResponse, like systeme.io, offers a free plan for life, it only allows you to manage 500 contacts.
If you wish to test out any of their premium programs, they also offer a 30-day free trial (no credit card details required).
If you pick a 24-month paying period, you may save up to 30% on your membership expenses, or 18% if you choose an annual subscription.
This funnel software is for larger enterprises, not startups, due to the pricey sliding scale subscription strategy and GetResponse's limitations on the free option.
3. AWeber
What is AWeber?
AWeber is the industry leader in email marketing software for small businesses. AWeber was founded in 1998 and has helped over one million clients across the world dependably connect with their prospects and customers using amazingly easy email marketing software for over 20 years. AWeber provides the ability to swiftly construct responsive landing sites, load and manage contacts, send stunning emails, send fast push alerts, and evaluate outcomes without needing to be a computer wiz. AWeber collaborates with over 1,000 software partners, allowing clients to effortlessly integrate with the tools and services they need to run and develop their businesses. AWeber is a privately held firm based in Chalfont, Pennsylvania.
Aweber Pros and Cons
Pros
- You may create an infinite number of landing pages with the Free plan.
- There are over 600 email templates to choose from. You may also use the Smart Designer to create your own from your website URL.
- An international phone help desk and live chat assistance are available 24 hours a day, 7 days a week (on free plans too).
- In minutes, you can create emails and landing pages using a simple drag-and-drop editor.
- There are over 750 third-party service integrations.
Cons
- Automation is a tad rudimentary. A visual workflow editor and conditions are something I'd like to see.
- A separate segmentation section would be beneficial.
The Most Important Features of AWeber
AWeber makes sending attractive emails simple. They specialize in email marketing, but they offer a big integration library to link it to your marketing stack. Here are a few of their ingenious features:
- Drag and drop editor: Click and drag content blocks to create flexible layouts.
- Email templates: Choose from 600+ designs to get started. All templates are customizable and optimized for desktop and mobile.
- Smart Designer: Automatically create your own branded templates by pasting in your website’s URL.
- Canva integration: Use Canva’s intuitive graphic designer for free. Create pro-looking graphics and drop them straight into your email template.
- Blog broadcasts: Turn your blog into a newsletter and send it automatically using RSS feeds.
- A/B Split testing: Test up to three versions of the same email to see which gets the best results.
- Landing page builder: Build unlimited landing pages for your sign-up forms. As a bonus, you can link your Stripe to take payments directly on your pages.
- Integrations: AWeber connects to more than 750 third-party apps.
AWeber created the templates, Smart Designer, and Canva integration to make creating on-brand emails a breeze. All of this may be done without ever leaving the program. Small enterprises, artists, and agencies will benefit from it.
AWeber Email Editor
There are three sorts of email editors available in AWeber. An HTML editor, a drag-and-drop editor, and a plain text editor.
The Plain Text editor is used to create plain-text emails.
The HTML Editor combines two functions into one. The main view is a WYSIWYG editor, which stands for "what you see is what you get." The other option allows you to make changes to the HTML code.
The editor in AWeber works with Elements, which are preformatted content blocks. Simply click and drag them into place to add them to your template. Editing layouts are simple and versatile because of the way items are organized into rows. The editing experience is comparable to that of expert third-party email editors.
Adding items to your emails is simple with a product block. It's a pre-made element that includes an image, a header for the product name, some text for a description, and a link to the product page.
It's much easier if you have an Etsy shop. After you've set up the integration, all you have to do now is choose whatever product you want to showcase, and AWeber will automatically pull in the image, text, and links for you.
AWeber Autoresponder & Automation Features
AWeber was the first company to automate email marketing. It began as a platform for transmitting pre-recorded messages. Autoresponders, as they were dubbed, are a type of autoresponder. AWeber's example has been emulated by dozens of other email marketing businesses. Email automation features continue to improve over time.
In reaction to an action, autoresponders transmit single messages one at a time. So, whenever someone joins your mailing list, you can send them a welcome letter using an autoresponder.
The most recent marketing automation technologies can accomplish a lot more. Instead of sending a single email, you may now send a drip sequence of messages. You can automate sophisticated operations that do more than send emails instead of sending to one person at a time. You can have several triggers instead of a single action.
Campaigns allow for flexibility. Simple one-message auto-responders are simple to make. Alternatively, you might combine many emails into a larger series.
To get you started, AWeber includes 17 pre-made email process templates. Four of them are basic, and they're already in your Aweber account. The Lead Magnet template may be used to deliver a single message or a Mini-Course, which is a series of lesson announcements sent one day apart.
After that, there's the Campaign Marketplace. This is a collection of 13 campaign templates, some of which were inspired by Shopify, Thinkific, and Justuno, among others. They include marketing for sales events, cart abandonments, courses, personalized welcome series, and more.
AWeber Landing Pages & Forms
You may create standalone registration forms for new subscribers with AWeber. You may also construct a landing page that includes a form. In any case, the goal is to increase your subscriber list.
AWeber's landing pages
Let's begin with landing pages. AWeber provides you with ready-to-use templates. There are 46 options available.
AWeber's landing page layouts are one of my favorites. They're a step up in quality from the email and form templates, in my opinion. The majority are eye-catching, and colorful, and make good use of pictures. They also cover most of the reasons you'd require someone to sign up for anything, such as:
- Subscriptions to newsletters, blogs, and podcasts
- Course subscriptions
- Payment plans
- Events and webinars
- Sales and special offers
- Crowdfunding and donations
- Consultations and coaching
- Opt-ins.
AWeber's drag-and-drop landing page builder is identical to its drag-and-drop email builder. It's beneficial to have that consistency, especially if you're new to creating emails and web pages.
The main difference is that you may add other types of content pieces. Forms are one among them. By default, every landing page template includes an in-line form. If you like, you may remove it and replace it with a pop-up form.
There are more layout possibilities and it's easier to move items around than with the form editor. You have greater flexibility when it comes to aligning your form to the overall look and feel of the website.
Zumbalycia, an AWeber customer, produced this landing page. She utilizes this landing page as her company's site, complete with all of the necessary links for individuals interested in attending her lessons. She also provided alternatives for those who aren't yet ready for lessons. They would appreciate the CTA to join her Facebook group and the email sign-up form.
You may also sell using AWeber's landing pages. Create an order form that is linked to the Stripe payment system. People will be able to purchase items or paid memberships straight from your page. They won't have to go someplace else if they don't want to.
The 'Smart Content' aspect is one of my favorites. This imports content from other websites. All you have to do is copy and paste a URL. It may be used for a variety of purposes, including:
- Facebook posts
- Google Map locations
- Shopify product listings
- Blog RSS feeds
Sign Up Forms
Now it's time to fill out the registration forms. What's more, guess what? Templates once again! In total, I counted 159. Industry and function-specific categories are mixed together.
The majority of the templates are rather simple. However, you have a lot of options for customizing them. Many of the email marketing firms I've tried don't provide many form modification choices. AWeber stands out from the rest of the pack.
The nicest aspect is that you can choose whether each template is an embedded 'in-line' form or a pop-up. In-line forms are forms that appear in the main body of a page. After a visitor spends some time on a page, pop-up forms appear.
These are referred to as 'Pop-Over' forms by AWeber. You can also make a 'Lightbox' form, which works similarly to a 'Pop-Over' form but darkens the rest of the page when it appears. It does provide a 'Pop-Up' option, which opens a form in a new window. It allows you to create exit-intent popups. However, it also informs you that most browsers prohibit certain kinds.
It's extremely great that all of these choices are accessible for every template. For embedded and pop-up forms, most providers use separate templates.
AWeber has a lot of form customization options, which I appreciate. However, I found the Form Editor to be a little cumbersome to use. All of the template thumbnails, for example, are shown horizontally. They disappear off the right-hand side of the page in the larger categories. This, however, did not cause any severe problems.
AWeber offers plugins for major website builders such as WordPress and Squarespace, as well as prominent eCommerce platforms such as Shopify and Wix. These make it very simple to include your forms on your website.
Integrations
I've previously mentioned a few of the third-party services that AWeber works with. For example, on Facebook, you may post registration forms and newsletters. Payments can be made using Paypal or Stripe. Including product listings from Etsy or Shopify in your emails.
But this is only the tip of the iceberg. AWeber has more integrations than nearly every other email marketing product I've seen. There are almost 750 of them.
So, what's all the fuss about integrations? There are two significant benefits.
To begin with, they imply that you can connect applications that you already use for marketing. This offers up a lot of possibilities. Use your CRM to add and manage contacts. AWeber integration with eCommerce systems. Without needing to code, you can add forms to your WordPress or Squarespace site.
Other possibilities include:
- reporting and analytics tools
- SMS marketing tools
- CRM platforms
- event management services
- video hosting
Connect AWeber to Zapier if the 750 connections aren't enough for you. This will allow for the development of around 4000 applications.
Aweber Pricing
See Full Pricing Here
4. ConvertKit
What Is ConvertKit?
Nathan Barry, a blogger who was searching for a more creator-friendly email marketing solution, developed ConvertKit in 2013.
ConvertKit has grown to power email lists for over 428,000 publishers with a total of 253 million subscribers since then. ConvertKit is mostly used by bloggers and other content providers, and it is less popular among eCommerce and brick-and-mortar businesses.
ConvertKit Pros & Cons
Pros
- Free to use - For under 1,000 emails ConvertKit is free to use.
- Easy to use - It is easy to get started and use ConvertKit and can master it quickly.
- Plain text emails - ConvertKit's emails can look exactly like a personal email, which helps in deliverability.
- Email deliverability - ConvertKit has some of the highest deliverability rates in the industry.
Cons
- Costly - This can be much more expensive compared to other email marketing platforms.
- Fewer integrations - Compared to Systeme IO, Convertkit has fewer integration options. Though zapier is available.
- Less flexible automation - ConvertKit isn't as robust in automation compared to Systeme IO
ConvertKit Features
ConvertKit is a blogger-friendly email marketing platform with a variety of tools for growing and engaging with your email list. In my ConvertKit review, I'll go through the most important features, but here's a quick rundown of everything you get:
Email Builder - Create email broadcasts with a simple email text editor for quick, personal-looking emails.
Forms - Use ConvertKit’s form templates to start capturing new subscribers.
Segmentation - Organize subscribers using ConvertKit’s segments and tag system.
Automations - Create automation with a visual flowchart builder or use prebuilt templates.
Landing Pages - Use over 40 landing page templates to promote ebooks, events, product launches, and webinars.
Email Commerce - Sell digital products and subscriptions directly through email.
A/B Testing - Split test subject lines and landing pages.
WordPress Plugin - Easily embed ConvertKit forms on your blog with its WordPress plugin.
Integrations - ConvertKit has over 90 integration options.
Free Migration - Paying customers to get a free migration to ConvertKit.
Facebook Custom Audiences - Add your Facebook pixel to your ConvertKit landing pages and remarket to subscribers with Creator Pro.
Link Redirects - Redirect incorrect or broken links in email blasts with Creator Pro.
Two-Factor Authentication - Enable this feature to log in securely to ConvertKit.
Email Editor
The email editor is a crucial element to consider when choosing an email marketing solution. When it comes to growing your email list, you want email blasts and funnel construction to be as simple as possible. Furthermore, having more email layouts and personalization possibilities makes your emails appear less spammy, which encourages your subscribers to read them.
With its email builder, ConvertKit doesn't reinvent the wheel. You may send email "broadcasts" to subscribers, which are one-time communications. ConvertKit has nine email designs, all of which are relatively simple and focus on text content rather than aesthetics.
However, this means that the emails you send using ConvertKit appear to be more personable than sales spam emails. Plain-text emails, according to ConvertKit, perform better than those that are jammed with graphics and video.
ConvertKit Segments And Tags
ConvertKit lets you organize subscribers in two ways:
Tags - Assist in the organization of current subscribers based on prior actions, such as the purchase of a product or the clicking of certain links in your emails.
Segments - This allows you to divide your email list into pieces using one or more tags.
Consider the following scenario: You sell a variety of online courses. ConvertKit allows you to assign a unique tag to subscribers who purchase several courses. You may then establish a section for all previous course customers and sell your most recent course to them. You may also build a category that excludes past-course customers and promote them to non-purchasers in the hopes of persuading them to buy.
Other criteria, such as specific sign-up forms subscribers completed or specific goods subscribers purchased, can be used to create segments. Tags, on the other hand, are the most effective approach to generating new market categories.
Email Marketing Automation
Email automation is a crucial feature since the more labor you can take off your plate, the more time you'll save and the more visitors and income you'll earn.
ConvertKit doesn't offer as many automation options as ActiveCampaign, but its visual flowchart builder, it makes things simple.
My favorite feature for non-technical users is the pre-built automation templates.
ConvertKit's automation logic allows you to create a collection of triggers, actions, and conditions that determine when and how your automation sequences run.
Triggers
ConvertKit has various choices for triggers, which define when a series starts:
- Subscribes to a sequence
- Subscribes to a form
- Completes a sequence
- Clicks a link
- Has a tag added or removed
Actions
When it comes to actions, which is what ConvertKit performs when a trigger triggers, you have a few additional choices:
- Subscribe or unsubscribe to a sequence
- Subscribe or unsubscribe to a form
- Add or remove a tag
- Set a custom field
If you're new to email marketing, this may seem complex, but that's why ConvertKit's pre-built automation templates are so useful.
ConvertKit has you covered whether you want to design welcome flows for new subscribers, send follow-up emails to customers, or construct simple email sequences.
Conditions
ConvertKit only allows you to add someone to an email marketing automation if they meet the following criteria:
- Tag added
- Custom field
Integrations
ConvertKit offers approximately 90 integrations, including the following popular categories and partners:
- CRM - Includes Flow.ly, JetpackCRM, and Monday.com.
- E-Commerce - Includes Gumroad, SamCart, Stripe, and Shopify.
- Lead Capture - Includes ClickFunnels, Convertful, OptinMonster, and LeadPages.
- Memberships - Includes Memberful, MemberMouse, Podia, and Teachery.
- Webinars - Includes Crowdcast, Demio, EasyWebinar, and WebinarJam.
- Website Platforms - Includes Kajabi, Wix, WordPress, and WP Engine.
ConvertKit also has its own API and works with Zapier, so you shouldn't have any problems connecting with third-party applications.
ConvertKit Pricing
The cost of ConvertKit is determined by the number of subscribers you have and whether you pick the Creator or Creator Pro plan. ConvertKit also offers a free subscription for up to 1,000 subscribers, so you may check it out without investing any money.
You must pick between Creator and Creator Pro if your email list has more than 1,000 subscribers.
5. MailChimp
What is Mailchimp?
Small companies may use Mailchimp's all-in-one marketing platform to promote smarter and grow quicker. They serve as the foundation for your customer connections, providing AI-powered, user-friendly tools that anybody can utilize to succeed. Mailchimp puts your customers first, allowing you to send marketing emails and automated messages, develop focused ad campaigns, construct landing sites, send postcards, track and analyze data, and sell online.
From neighborhood groups to Fortune 100 enterprises, millions of businesses and individuals rely on Mailchimp to engage with their audience with the right message, at the right time, in the right place. Mailchimp is a privately held company that was founded in 2001 and is situated in Atlanta, Georgia.
Pros and Cons
Pros
- A wide range of capabilities: Mailchimp interfaces with 41 other applications to provide extra services like subscriber management and payment processing.
- Advanced marketing tools: All premium plans include multi-step customer journeys.
- Flexible pricing plans: You don't have to jump to a higher pricing tier right away if you're not ready; you may gradually increase your price.
Cons
- Mailchimp's free plan: is less impressive than those of its competitors.
- Monthly email send: restrictions are lower than those on similar-priced rivals' plans.
- Low ease of use score: Getting accustomed to the account dashboard and template editor might be difficult.
What is the purpose of Mailchimp?
Mailchimp is appropriate for every marketer, even if they have no prior expertise with email marketing or email marketing software. Its ease of use, along with a strong focus on analytics and actionable information, makes it a terrific choice for anybody interested in tracking metrics and using data to drive email marketing.
Make an email marketing campaign
Mailchimp provides you a lot of options and freedom when it comes to email design (shown below). You can select from the following options when creating your email:
- Basic layouts
- Layouts targeted at certain campaign types, such as announcements, or product sales
- Template themes
- Coding your own from scratch
It's also simple to customize your design (seen below) by adding text blocks, social sharing buttons, videos, and photographs. Everything may be tailored to your brand, from the font to the indents, colors, and tints, and even spell-checking.
One of Mailchimp's standout features, in my opinion, is its commenting area. It lets you send test emails to others and then gathers all of their responses in one place. This improves teamwork and ensures that your emails are error-free.
Mailchimp also has comprehensive A/B testing capabilities, allowing you to test up to three different versions of content, subject line, from the name, and send time on a proportion of your email list or segment, and sending these variations to a percentage of your email list or segment. Because each campaign has its own set of objectives, Mailchimp also allows you to determine the criteria for selecting the winning email. This may be your click or open rate, overall income, or something else entirely.
Automation
You may create automatic processes in Mailchimp based on behavioral triggers like a consumer abandoning a basket or joining up for your email list. You may select from a variety of Mailchimp drip campaign templates, which cover everything from customer acquisition to loyalty and transactional emails and notifications. The following are some of the most specialized and helpful automation templates:
- Rewarding loyal customers
- Order notifications
- Cart or browse abandonment
- Purchase follow up
- Win back / customer re-engagement
You may either send a single email or a series of emails for each automation procedure (see below). For instance, you could want to produce a series to re-engage a consumer who hasn't communicated with your business in a long time. You could send one email with new or recommended items, and if they don't answer, you could follow up with a discount. Finally, if they haven't answered, you may send them an email notifying them that they have been removed from your list. You can set this up in Mailchimp so that everything happens automatically at certain intervals and you don't have to do anything.
The advantages of utilizing Mailchimp
With Mailchimp's powerful email marketing capability, you can quickly target the appropriate consumers at the right time with the right content, thanks to its ease of use, well-organized navigation, and well-designed user interface. Its detailed reporting capabilities provide you with essential information about consumer behavior so you can develop campaigns that produce more opens and clicks and, as a result, more income.
The new Client Journey Builder and Dynamic Content capabilities in Mailchimp allow you to adapt your message to specific receivers without putting in a lot of extra effort, increasing the chances of converting someone on your email list into a paying customer.
Pricing for Mailchimp
Mailchimp offers a free plan as well as three different premium packages. You can send up to 10,000 emails each month on the free plan (so you could send five emails to a list of 2,000 people). If you have less than 2,000 connections and only need basic contact management, templates, and email and landing page generation, the free plan will suffice. You may send up to 500,000 emails each month on the Essentials Plan, compared to 1.2 million on the Standard Plan and nearly 3 million on the Premium Plan.
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